Fernando Santana

Fernando Santana is an accomplished professional with over 15 years of experience at SAP, where roles have included Chief Business Officer, Sales Vice President for both Key and Core Industries, and Global Account Director. Expertise encompasses direct software and services sales within large enterprises, particularly in the energy and public services sectors. Prior experience includes positions in marketing coordination and commercial management at companies such as YKP, Visionica, and Saint-Gobain Glass. Fernando Santana holds multiple executive MBA degrees in International Business from prestigious institutions including the University of Cambridge, SDA Bocconi, Vanderbilt University, and FIA. Additional qualifications include an executive program in Finance & Accounting from Harvard Business School and a Bachelor's degree in Marketing Administration from ESPM Escola Superior de Propaganda e Marketing.