Itamar Medeiros is a seasoned professional in design strategy, currently serving as VP of Design Strategy for SAP SuccessFactors Products & Design since May 2016. With a progressive career in design, Itamar has held various leadership roles, including Director and Lead Product Design Strategist, where the focus has been on driving cohesive product narratives and establishing best practices across product lines. Additional experiences include senior user experience roles at Autodesk and ROAMWORKS, as well as lecturing positions at multiple academic institutions, including Rhine-Waal University and Cologne University of Applied Sciences. Itamar holds multiple degrees in design and engineering, including an MA in Design Practice from Northumbria University.