Bethany Lancaster Acim

Bethany Lancaster ACIM is a seasoned marketing professional with extensive experience in digital strategy and communications. Currently serving as a Senior Marketing Executive at Sarasin & Partners LLP since January 2019, Bethany oversees digital strategy, social media management, and analytics. Previous roles include Marketing Executive at XPS Pensions Group, where responsibilities comprised brand updates and event coordination, and Marketing Coordinator at Forester Life, focusing on customer communications and campaign management. Early career experiences encompass positions as a Marketing Assistant and PR/Events Coordinator, gaining expertise in stakeholder management, market trend analysis, and campaign execution. Educational credentials include a Professional Diploma in Marketing from CIM and a Bachelor of Arts in Communication and Media Studies from the University of the Arts London.