Archita Datar

Archita Datar is a marketing professional with extensive experience in the media and entertainment industry. Currently serving as Marketing Manager for Films and Series at Saregama India Ltd. since December 2022, Archita has previously held roles at Kuku FM as Assistant Manager of Marketing Communications and at Zee Entertainment Enterprises Limited as Assistant Manager of Marketing and Senior Executive of Social Media. Notable projects include marketing campaigns for films like "War," "Saaho," and "Thugs of Hindostan." Early career experience includes positions at YRF-Yash Raj Films, Social Kinnect, Laqshya Media Group, and Gozoop Online Pvt Ltd, with a foundational education comprising a Master of Business Administration in Media and Communication from Symbiosis Institute Of Media And Communication and a Bachelor’s degree in Economics from Ramnarain Ruia College.