Kate Alvarado

Kate Alvarado is a seasoned professional with extensive experience in insights and market research. Currently serving as the Senior Director of Insights at Sargento Foods Inc. since January 2009, Kate has played a pivotal role in leading the enterprise-wide Insights function, facilitating growth through a strategic, data-driven approach. Prior to this, Kate held various leadership positions, including Director of Insights and Consumer Insights Director, where collaborations with cross-functional teams enhanced business success. Kate's career includes significant roles at Miller Brewing Company, Spectrum Brands, The Clorox Company, International Data Corporation, and TJX, showcasing a strong foundation in marketing research and analytics. Kate holds an MBA in Marketing Research from the University of Wisconsin-Madison and a BBA in Marketing and Economics from the University of Massachusetts Amherst.