Annika Ingelhammar

Annika Ingelhammar is a seasoned professional with extensive experience in customer development and product marketing at SAS - Scandinavian Airlines, where a career began in April 2013. In the current role as Head of Customer Development & Product Marketing, responsibilities include tactical campaign planning and execution across various channels to enhance sales and engagement within the EuroBonus loyalty program. Previous positions at SAS have included roles as Head of Customer Development, CRM & Analytics, and Head of Product Concepts & Connectivity, focusing on team leadership, campaign optimization, and enhancing customer experience. Prior to SAS, Annika worked as a Senior Associate at PwC Consulting, specializing in HR and Regulatory projects, and served as a Student Brand Manager at Vitamin Well. Educational credentials comprise a Master of Science in Finance and Strategic Management from Copenhagen Business School and a Bachelor’s degree in Business and Economics from Lund University.