Saudi Business Machines - SBM
Sarmad Shaheen is a seasoned professional with extensive experience in CRM solution architecture and management consulting. Currently serving as a CRM Solution Architect at Saudi Business Machines since May 2015, Sarmad has been instrumental in various projects for Riyad Bank, leveraging over 15 years of successful Siebel implementation. Previous roles include Siebel Solution Architect at Emirates NBD, where Sarmad contributed to the launch of key modules for Emirates NBD and Emirates Islamic Bank, and Managing Consultant/Sr. CRM Consultant at IBM Global Business Services, focusing on a strategic multi-phased CRM program for PMCL (Mobilink). Earlier career experiences also include CRM consulting at e-Access Pvt. Ltd. and software engineering roles at Gulf Chemicals and Pakistan State Oil. Sarmad holds a degree from Karachi University, completed in 2002, and has a foundational education from Army Public School.
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