Alyssa Cowee

Director, Channel Strategy at Savage X Fenty

Alyssa Cowee has a diverse work experience in various companies. Alyssa is currently working as the Director of Channel Strategy at Savage X Fenty since 2023. Prior to that, they held the position of Executive Strategy Associate at the same company from 2021 to 2023. Before joining Savage X Fenty, Alyssa worked as a Senior Consultant in Retail and Consumer Goods at Cognizant from 2019 to 2021.

In 2017, Alyssa joined People's Project LA as a National Account Executive and later served as the Sales Director from 2018 to 2018. During their time at People's Project LA, they managed $16M in nationwide sales accounts and successfully exceeded the quarterly sales quota by 21% within the first two months of hire. Alyssa also played a key role in executing product strategies and brand promotions based on customer insights, as well as identifying new business segments for customer acquisition and engagement.

Prior to People's Project LA, Alyssa worked at Tory Burch as an Operations Manager from 2016 to 2017. Alyssa also gained experience at Victoria's Secret, where they held the positions of Merchandising Manager from 2015 to 2016 and Category Sales Manager from 2014 to 2015.

Alyssa Cowee holds a Master of Business Administration (MBA) degree in Marketing Strategy and Analytics from the USC Marshall School of Business. Alyssa completed this degree from 2016 to 2019. Additionally, they obtained a Graduate Certificate in Marketing from the same institution during the same period.

Prior to their graduate studies, Alyssa attended San Diego State University from 2010 to 2014, where they earned a Bachelor of Science (BS) degree in Business Administration with a focus on Marketing. Alyssa also pursued a minor in Interdisciplinary Studies.

In November 2020, Alyssa obtained the certification of Certified SAFe® 5 Product Owner/Product Manager from Scaled Agile, Inc.

Links

Previous companies

Tory Burch logo
Cognizant logo

Timeline

  • Director, Channel Strategy

    May 1, 2023 - present

  • Executive Strategy Associate

    March, 2021