Laura Stober

Laura Stober has a diverse work experience in the field of marketing and information technology. Laura has worked at Savvas Learning Co (formerly Pearson K12 Learning) since 2019, where they serve as the Information Technology Manager-Marketing Platforms. In this role, they are responsible for selecting, implementing, and configuring various marketing tools, including Salesforce-integrated platforms and analytics tracking tools. Laura has prior experience at Pearson, where they held multiple roles. From 2016 to 2019, they worked as a Marketing Automation Specialist, overseeing the Pardot Marketing Automation System and encouraging product adoption among sales and other users. Prior to that, they served as a Marketing Database Strategist from 2013 to 2016, where they provided strategic guidance, implementation, campaign management, and reporting on cultivation activities. Laura's early career includes a role as a Marketing Analyst at Fairwinds Credit Union from 1999 to 2014, where they proactively used member information within the marketing database for targeted campaigns and analyzed response data.

Laura Stober earned their Masters in Strategic Project Management from Brandeis University between 2016 and 2018. Laura also obtained a Pardot Specialist certification from Salesforce in March 2018.