Clayton Rifkind

As VP Marketing, Clayton oversees the marketing strategy and directives for Sayata.

A 20+ year marketing veteran, Clayton was previously VP Marketing at CrediFi (acquired by Actovia) where he built the marketing team from the ground up delivering over 20% of total revenue, 4,000+ managerial B2B leads, and an industry-recognized PropTech brand.

Prior to CrediFi, Clayton started and led the marketing team for Oreck Canada, powering the business to a 6X growth during “The Great Recession".

Between executive roles, Clayton founded two marketing consultancies providing guidance to startups as well as established Fortune 1000 companies including Autodesk, Intel, and Microsoft.

Clayton started his career in the San Francisco advertising scene working with several blue-chip companies including E*TRADE, Fox Entertainment, Hewlett Packard, Intel, Kia Motors America, Microsoft, Symantec, and Wells Fargo.

Clayton holds a B.S. in Business Administration: Marketing from the University of California, Berkeley.