Rasmus Sojmark is a serial entrepreneur in the sports betting and gaming industries. They are the CEO and founder of SBC, a market-leading media and events business, since 2009, with holdings including SBC Events, SBC Media, SBC News, SBC Advisory, and The Infinity. They also lead Affiliate Leaders (CEO & Founder, 2021–Present), SBC Advisory Partners (Founder & Chairman, 2021–Present), Sport Global (CEO & Founder, 2016–Present), Oddslife (CEO/Founder, 2009–Present), and Payment Expert (CEO & Founder, 2018–Present). From 2016 to 2025 they founded Esports Insider, a B2B events and media company. They earned an MSc BA in International Marketing from the University of Southern Denmark (2000–2005).
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