SBC is a global events, media and advisory business that works with industry leaders and decision makers to develop and grow the sports, betting and gaming industries.

SBC EVENTS organise industry-leading live events for a worldwide senior executive audience with a focus on sports betting and iGaming.

SBC DIGITAL organises  specialised virtual events for the sports betting and gaming industry, focused on specific regions and industry segments, providing access to emerging and established local gambling markets, high-quality conference & networking sessions, and innovative supplier-based product showcases, without the need for travel.

SBC MEDIA employs 15 full-time journalists and publishes more than 100 stories daily across nine industry-leading news websites with a focus on sports, betting and gaming news: sbcnews.co.uk, sbcamericas.com, sbcnoticias.com, casinobeats.com, slotbeats.com, gamblingtv.com, lotterydaily.com, paymentexpert.com, insidersport.com, sbcdirectory.com,  and the SBC Leaders Magazine.

SBC LEADERS is an invitation-only membership of the industry’s most influential operators formed with a goal to bring the industry’s best together in order to share ideas, collaborate on major issues, push innovation, and elevate the overall image of our industry through the promotion of its achievements.

Gambling

Media & Entertainment

Andrew McCarron

Kelly Morgan

Chris Murphy

Aidan Brain

Rob McLoughlin

Krzysztof Miśkiewicz

Jan Kowalczyk

Gabor Tatrai

Michael Mandl

Bob McFarland

Sales Team

Marketing and Content Creation

Leadership Team

Event Production and Management

Teams at SBC

Sales Team

Marketing and Content Creation

Leadership Team

Event Production and Management