Peter Herring

Peter Herring is an accomplished brand strategist and lead writer currently at Snow B. Designs since January 2021. With extensive experience as a strategist and senior writer at Rose Concepts LLC and as a co-founder of ReaLyfe, a connection app designed to facilitate in-person interactions, Peter combines a strong background in advertising with a creative writing education from San Jose State University. Previously, Peter founded Inovar Advertising & Design, managing a boutique agency that catered to various local and national clients for nearly a decade. Since 2004, Peter has also worked as a freelance marketing and advertising professional, continuing to leverage expertise in brand strategy and writing.