Sean O'Byrne

Sean O'Byrne is a seasoned professional with extensive experience in social media and marketing. Currently serving as Head of Social Media at Special Broadcasting Service (SBS) Australia since November 2020, Sean leads a team focused on creating a world-class social media experience that connects Australians through diverse storytelling. Previously, Sean held key roles including Social Media & Marketing Strategist at Poem, Lead Strategy Director at Poem, Integrated Strategy Director at WiTH Collective, and Digital & Social Marketing Consultant for Cook Islands Tourism Corporation. Sean has also served as Senior Strategic Planner at Saatchi & Saatchi and Lead Social Media Planner at DDB Group Australia. Other notable positions include Senior Social Media & Content Advisor at Telstra and Manager of Digital Economy and Customer Engagement at KPMG. Sean's educational background includes a Master of Marketing from UNSW, a Master of Arts in Applied Buddhism from Nan Tien Institute, and a Bachelor of Music from the University of Newcastle. Additional studies in design thinking and innovation have been completed at The University of Sydney Business School.