Jenna DiPofi

Jenna DiPofi is a seasoned professional with expertise in category leadership and market research, currently serving as Manager of Category Leadership at SC Johnson since August 2020. In this role, Jenna develops strategic and tactical Category and Shopper solutions for major retailers including Costco and Walgreens, overseeing various brands such as Ziploc and Raid. Prior positions include Associate Manager of Market Research at Strategic Research Insights, where Jenna managed multiple research projects for pharmaceutical clients, and Senior Associate of Sales Analysis at SC Johnson, contributing to the success of numerous East Grocery accounts. Jenna's educational background includes a Bachelor’s Degree in Health Policy and Administration from Penn State University, complemented by early experience in healthcare environments and literacy tutoring.