Scale Venture Partners
Kristin Hersant is a seasoned marketing executive with extensive experience in leading marketing strategies for technology and SaaS companies. Currently serving as the Global Marketing Officer for Arizona State University's Learning Enterprise since March 2024, Hersant also acts as a Go-To-Market Advisor for Scale Venture Partners, guiding portfolio companies in evolving their go-to-market strategies. Previously, Hersant held key marketing leadership roles at several companies including Vice President of Marketing at Groove, where significant growth was achieved, and at Linqia, Livefyre, and StrongView, where strategic marketing initiatives led to substantial revenue increases and brand recognition. As a mentor for Techstars Anywhere, Kristin provides valuable insights to start-ups across various industries, emphasizing business and marketing mentorship. A graduate of UCLA with a Bachelor of Arts in History, Hersant's career reflects a strong commitment to driving growth and shaping successful marketing frameworks.
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