Fernanda Bulla

Fernanda Bulla has a diverse work experience spanning several companies and roles. Fernanda currently works at Scalefast as the Head of Business Analysis, a position they have held since January 2021. Prior to this, they worked at Scalefast as an E-commerce Senior Business Analyst, where their responsibilities included defining business requirements and scope, designing improvements and new features, and developing functional specifications.

Before joining Scalefast, Fernanda was the Head of International Marketing at YI Technology from June 2016 to September 2017. In this role, they led the international marketing team, developed marketing plans and programs for each product, and managed team operational requirements. Fernanda also held the position of International Marketing & Business Development at YI Technology from June 2015 to June 2016, where they developed and managed marketing strategies for launching the brand in international markets and built strategic relationships with key industry players and vendors.

Prior to their time at YI Technology, Fernanda worked at Alibaba Group as a Content Manager for the Brazilian market from March 2014 to May 2015. Fernanda'sresponsibilities included creating and reviewing Portuguese content, adapting content for different media, and maintaining content standards.

Fernanda also has experience at Motion Global Limited, where they served as the Brazil & Portugal Markets Manager from November 2012 to March 2014. In this role, they managed e-commerce platforms, developed strategies to increase sales and profitability, and managed CPC campaigns and SEO initiatives.

Fernanda began their career at Global AD as a Search Marketing Specialist from November 2010 to November 2012, where they developed and managed CPC campaigns, analyzed campaign performance, and conducted web analytics and user experience analysis.

Fernanda also gained experience as a UX Intern at Acxiom Brasil from October 2009 to June 2010, where they created tutorials and video presentations and conducted UX research. Additionally, they worked as a Producer Audiovisual Intern at UFRGS from August 2007 to July 2008, where they were involved in audiovisual production and video creation.

Overall, Fernanda Bulla has a strong background in business analysis, international marketing, content management, and e-commerce, with a focus on strategy development, team management, and relationship building.

Fernanda Bulla completed their Master's degree in E-commerce from Universidad Complutense de Madrid in 2019. Prior to that, they obtained their Bachelor's degree in Social Communication with a specialization in Advertising from the Federal University of Rio Grande do Sul, which they completed between 2006 and 2012.