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Fernanda Gonzalez Leon de la Barra

Vice President Of Product at Scalefast

Fernanda Gonzalez Leon de la Barra has a diverse range of work experience spanning from 2007 to the present. Fernanda currently holds the position of Vice President of Product at Scalefast, a role they began in February 2022. Prior to this, Fernanda served as the Director of Ecommerce Solutions at Scalefast from October 2020 to February 2022. From March 2018 to January 2021, they were the Head of e-Commerce Business Analysis at the same company. Fernanda also held the position of Head of Product at Scalefast from February 2019 to October 2020.

Before joining Scalefast, Fernanda worked as a Client Success Assistant Director from September 2018 to February 2019 and as an e-Commerce Business Analyst from November 2017 to March 2018, both roles at Scalefast. Additionally, they have experience working as a Freelance Digital Marketing and e-commerce professional, where they handled webpage development, SEO and SEM, digital marketing campaigns, e-mailing, social networks, online sales management, customer service, cross-selling, stock control, and negotiation with suppliers.

Prior to their freelance work, Fernanda held positions at MEEU (Madrid, Exposiciones y Eventos Urbanos) as a Production Director from September 2016 to January 2017 and as a Project Manager from September 2015 to August 2016. Fernanda also worked as an Online Marketing and e-Commerce Manager at Jamoteca from August 2012 to May 2015.

Fernanda began their career at GPMX / Warten Group, where they worked as a Brand Coordinator from June 2009 to August 2011. Fernanda also worked as a Sales Representative at GPMX from August 2008 to June 2009. Prior to this, they gained experience as a Special Projects Manager at Supergrass from June 2007 to July 2008.

Overall, Fernanda Gonzalez Leon de la Barra has demonstrated a wide range of skills and experience in product management, e-commerce, digital marketing, project management, and brand coordination throughout their career.

Fernanda Gonzalez Leon de la Barra completed their education in a chronological manner. Fernanda'seducation history consists of the following:

From 2011 to 2012, Fernanda attended EAE Business School, where they pursued a Master's degree in Marketing Management and Commercial Administration.

Prior to their master's degree, from 2005 to 2009, they studied at Universidad Anáhuac, where they obtained a Bachelor's degree in Business Administration (B.B.A.), with a specialization in Marketing.

Before their undergraduate studies, from 2001 to 2004, Fernanda attended Colegio Oxford, where they completed their high school education. Fernanda'sfield of study at this institution was Business Administration and Management, General.

In 1997 and 1998, Fernanda spent a year at Linden Hall School in Lititz, PA, where they completed 7th grade. No specific field of study is mentioned for this grade level.

Aside from their formal education, Fernanda also holds a Teacher's Certificate, although no information regarding the institution or the year it was obtained was provided.

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Timeline

  • Vice President Of Product

    February, 2022 - present

  • Director Of Ecommerce Solutions

    October, 2020

  • Head Of Product

    February, 2019

  • Client Success Assistant Director

    September, 2018

  • Head Of E Commerce Business Analysis

    March, 2018

  • E Commerce Business Analyst

    November, 2017

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