Tobias Martinsson

Tobias Martinsson is an accomplished leader in digital growth and marketing with extensive experience in the hospitality sector, currently serving as Leader Business Growth at Scandic Hotels since April 2014. Throughout this tenure, Tobias has held several key roles, including Director E-commerce & Digital Innovation and Acting Marketing Director, where responsibilities included leading cross-functional teams, driving revenue optimization, and implementing innovative marketing strategies. Prior experience includes roles at Nobis AB as Director of Sales - Web and Director of Sales & Marketing at Hotel J, where Tobias developed brand plans, managed teams, and optimized revenue across various properties. An educational background in Economics and Marketing from Södertörn University, complemented by a master's degree in International Marketing & Brand Management from INSEEC in Paris, further underpins Tobias Martinsson’s strategic expertise in the field.