Yiying Williamson Li

Yiying Williamson Li is an experienced Product Manager specializing in business systems and customer analytics. Currently working at Scandit since March 2021, Yiying oversees a customer administration tool that enhances user engagement through data interpretation and reporting. Key responsibilities include managing subscription services and leading data-driven projects that analyze customer usage and improve product adoption journeys. Prior to Scandit, Yiying served as a Product Manager at DiDi from January 2018 to May 2020, where responsibilities included managing the DataE visualization tool, which successfully grew its active user base. Yiying holds a Master's degree in Human-Computer Interaction from the University of St Andrews and a Bachelor's degree in Applied Psychology from Beijing Forestry University.