Isaac Chernin is an experienced marketing and digital strategy professional currently serving as Vice President of Commercial Digital Strategy at Swire Coca-Cola since June 2023. In this role, Isaac leads the development and implementation of the company's digital strategy and capability roadmap to align digital initiatives with commercial goals across multiple consumer and business touchpoints. Previously, Isaac held various roles at The Hershey Company from April 2013 to August 2023, culminating in the position of Director of Digital Marketing, where responsibilities included overseeing digital insights and innovative portfolio optimization for the eCommerce channel. Isaac's career also includes roles at GfK Custom Research North America and TNS Canadian Facts, focusing on research and analysis to support consumer insights and marketing strategies. Isaac earned a Bachelor of Arts degree in Economics from McMaster University and furthered education at Sheridan College.
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