Kristina von Troschke

Kristina von Troschke serves as the Chief Marketing Officer at schleich® since November 2022, with a robust background in global marketing and brand strategy. Prior experience includes a tenure as Chief Marketing Officer at New Flag, where responsibilities encompassed global brand building for 17 brands across 70 countries and organizational growth from 50 to over 300 employees. Kristina held the position of Brand Director at Rodenstock, focusing on eyewear portfolio and brand strategy, and worked at Procter & Gamble as Global Marketing Director for prestigious brands such as Vidal Sassoon, Lacoste, Baldessarini, and Montblanc, where significant brand turnarounds and growth strategies were achieved. Education includes a Dipl.Kfr. in Business from EBS Universität für Wirtschaft und Recht, along with studies at San Francisco State University and Université Paris-Sorbonne.