Andrew Sanderson

Andrew Sanderson is a seasoned marketing professional with extensive experience in B2B sales messaging, strategy, and execution, currently serving as Principal Consultant at Ansaco Marketing Consulting GmbH since January 2006. Sanderson specializes in aligning Sales, Marketing, and Product teams for B2B manufacturers, focusing on complex high-value products in European and global markets. With additional roles as a Marketing Operations Consultant at SCHOTT Pharma and various consulting positions at notable companies such as HBK - Hottinger Brüel & Kjær and Notable Solutions, Sanderson has demonstrably increased organizational capabilities in digital marketing, eMarketing systems, and lead generation across multiple sectors. Previous experience includes significant leadership roles at SAP AG and SAS Institute, complemented by a solid educational background in Modern Languages and International Studies from London South Bank University and other institutions.