Keith James

Director of Sales at Schumacher Electric Corporation

Keith James has extensive experience in sales and leadership roles. Keith is currently the Director of Sales at Schumacher Electric Corporation.

Prior to their current role, James served as the Senior Director of Sales, Americas at PowerVision Robot Corporation from October 2019 to November 2022. During their tenure, they were responsible for business development and US operations, leading the US team while also serving as General Manager in China during the pandemic. Keith successfully executed go-to-market strategies for new product launches and played a crucial role in the launch of the Waveshark product line.

Before joining PowerVision Robot Corporation, James worked as the Senior Director of Sales, Americas at Royole Corporation from April 2017 to August 2019. Keith played a significant role in launching the Royole brand and consumer products within North and South American markets. Keith negotiated vendor agreements, built a sales network, and implemented successful omnichannel sales strategies.

James also held various roles at MiTAC Digital Corporation / Magellan from 2006 to 2017. Keith served as the Senior Director of Sales and generated substantial revenue through key accounts such as Amazon, Best Buy, Walmart, and Target. Keith managed full account responsibilities and played a pivotal role in driving sales during peak GPS years.

Additionally, James has experience as the Eastern/Central Regional Sales Manager at HIP INTERACTIVE, INC. and as the Regional Sales Director for Central & Canada at Sega of America, Inc. Keith also worked as the Central/Western Regional Sales Manager at Altec Lansing Technologies, Inc., achieving significant sales growth and managing a substantial budget.

Overall, Keith James possesses a strong background in sales, business development, and leadership, with a proven track record of driving revenue and implementing successful strategies.

Keith James attended Penn State University from 1989 to 1993, where they earned a Bachelor of Science degree in Marketing.

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