Michael Galperin

Michael Galperin has a diverse work experience spanning several industries. Michael started their career at Pearle Vision, where they held the role of Manager Strategy & Direct Marketing and Field Marketing Manager. Michael was responsible for various aspects of marketing, including budgeting, national campaigns, media buying, advertising, and events. Michael successfully reengineered CRM programs to make them profitable.

Afterwards, Galperin joined JPMorgan Chase as a Marketing Senior Manager, AVP. Michael collaborated with discipline and segment managers to develop consumer-centric business strategies and created national campaigns. Michael also authored business cases for campaign funding.

Galperin then worked at Donatos Pizza as the Director of Business Insights and New Products. Michael provided insights and recommendations to address current and emerging business and consumer trends. Michael fostered a responsive environment that valued quick decision-making.

Next, they joined Great Expressions Dental Centers as the Head of Marketing. Michael developed a marketing discipline and department, and established a strong national brand with sustainable growth. Michael formulated a marketing plan, implemented a differentiated brand strategy, and utilized digital and social media channels. Michael also made fact-based decisions focusing on strong ROI.

Following that, they were appointed as the Director of Marketing at CVS Health. Michael managed one of CVS's most valuable brands, SilverScript, and was responsible for marketing budgets exceeding $25 million. Michael made optimal use of the budgets to support CVS's mission of better health for Americans.

Currently, Galperin works as the Marketing Director at Schumacher Homes, the largest custom home builder in the US. Michael leads the marketing team and optimizes all areas of the sales funnel, both digital and traditional, to generate quality visits and drive sales. Michael manages the budget and allocation across a range of marketing channels.

Overall, Galperin has demonstrated expertise in developing marketing strategies, managing budgets, and driving company growth through effective marketing initiatives.

Michael Galperin earned a Bachelor of Science in Business Administration (B.S.B.A.) degree, with a double major in Marketing and Management, from John Carroll University. The duration of their time at this university is unknown.