David Pemsel

David Pemsel is the current Chief Executive Officer at ScienceMagic.Inc, and has previous experience as Co-Founder and Chairman at GMG Ventures, as well as a Non-Executive Director at the British Fashion Council. David has also held the position of Deputy CEO and Chief Commercial Officer at Ascential Plc, and Chief Marketing Officer at Guardian News and Media. David has been responsible for global commercial strategy and business operations, including advertising, newsstand and distribution, consumer revenues, subscriptions/mobile apps, and ecommerce. David has also overseen brand and digital engagement, audience insight, consumer revenues, and mobile platforms. David is credited with launching Guardian Labs, which offers brands and agencies new digital and storytelling capabilities, and increasing digital revenues by 23% year-over-year. Under their leadership, the '3 little Pigs' campaign won Cannes Gold, AdAge Ad of the Year 2012, Clio Grand Prix 2012, and was most awarded ad campaign in 2013.

David Pemsel attended East Shene School in Richmond.

Some individuals on their team include Henry Holland - Chief Talent Ventures Officer, Daniel Marks - Chief Engagement Officer, and Simon Domone - Chief Science Officer.