Tracy Mikaru

Tracy Mikaru is an accomplished marketing professional with extensive experience in digital marketing and demand generation. Currently serving as the Global Director of Demand Generation + Web at Sciforma, Tracy focuses on optimizing website traffic, enhancing brand awareness, and generating leads across digital channels. Previously, as a Senior Digital Marketing Consultant at Microsoft, Tracy developed web marketing strategies that enhanced customer engagement and aligned digital experiences with Microsoft’s branding. Tracy has also held senior marketing positions at Transamerica Financial Advisors, Johnson Controls, and US Farms, where responsibilities included managing large teams, overseeing substantial budgets, and implementing automated marketing campaigns. Educational credentials include a degree from The Wharton School and a Bachelor of Science in Management Information Systems from California State University-Long Beach.