JL

Johairo Lopez

Creative Marketing Director at SBLive Sports

Johairo Lopez is the Creative Marketing Director at SBLive Sports. Previously, they worked as the International Marketing Manager at Scholastic from November 2021 to June 2022. In this role, they managed the company's 6 international social media accounts for Latin America & Caribbean and Middle East & Africa. Johairo also provided digital marketing assets to the global sales director and field sales representatives. Additionally, they served as the campaign manager for the company's international educational products.

Lopez is known for their ability to deliver regular marketing performance analytics and for promoting a test-and-learn, iterative marketing culture. Under their leadership, the company's total engagement and reach increased by 74%. Johairo is always stay current with trends and market strategies for solutions.

Johairo Lopez has a Bachelor's Degree in Art/Graphic Design from Queens College and an Associate's Degree in Liberal Arts and Communications from Queensborough Community College. Johairo is also certified by LinkedIn in Adobe Photoshop CS and by the American Heart Association in CPR (CPR).

Some of their coworkers include OPEN - AD Ops Manager, CJ Vafiadis - Regional Marketing Director, and Gray Reid - Regional Marketing Director. Their manager is Jeff Beach, VP of Marketing and Product Strategy.

Timeline

  • Creative Marketing Director

    Current role

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