Annelie Silverby

Annelie Silverby is an experienced professional in the footwear and retail industry, currently serving as CRM-ansvarig and CRM Projektledare at Scorett Footwear AB since March 2017. Prior to this role, Annelie held positions as Försäljning & marknadsansvarig at Babyhuset.se and Sales Manager Sweden at Geox Sweden, where responsibilities included driving sales and developing market strategies. Annelie's extensive experience also includes a long tenure at Björn Borg Footwear, where roles spanned sales and marketing responsibilities, alongside shop management. Annelie has pursued ongoing education in leadership and business management through various institutions, including Företagsuniversitetet Stockholm and Leadership Management International.