Matt Bailey

Matt Bailey is an experienced leader in the whisky and music industries, currently serving as Country Director at The Scotch Malt Whisky Society since September 2015, where responsibilities include managing branch performance, executing marketing plans, and overseeing operations and growth. Previous roles include Development Director and National Brand Ambassador, focusing on marketing and development campaigns in Australia and New Zealand. Prior to this, Matt founded Wonder & Whisky, organizing whisky tastings and client events, and held managerial positions at Music Sales Group, TITLE Group, and Fuse Music Australia Pty Ltd. Educational qualifications include a Mini MBA in Marketing from Marketing Week and a Master's degree in Music from the Victorian College of the Arts.