Michelle Gregory is an accomplished professional in market research and brand communications, currently serving as the Director of Global Brand and Marketing Communications Research at Scotiabank since November 2014. With a strong focus on the Canadian market, Michelle oversees the planning and execution of research initiatives that support marketing communications efforts. Prior experience includes a role as Senior Research Manager at BMO Financial Group, where management of the Wealth Client Loyalty research portfolio for North America was key, along with fostering enterprise relationships. At CIBC, Michelle held multiple positions culminating in a Senior Market Research Consultant role, contributing expertise to loyalty programs and managing various research projects. Michelle holds a Bachelor of Commerce degree from the University of Guelph, earned between 1994 and 1998.
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