Mike Paterson

Mike Paterson has a diverse work experience that spans over 15 years. Mike is currently the Head of Marketing and Partnerships at the Scottish Football Association. In this role, they are responsible for managing the marketing activities and partnerships of the Scottish FA, the Scotland National Teams, and the Scottish Cup. Mike also oversees event management and commercial activations at Scotland and Scottish Cup matches.

Prior to working at the Scottish Football Association, Mike worked at British Gas as a Commercial Retention Business Partner. Mike was responsible for managing commercial relationships and ensuring customer retention. Before that, they worked at Dyno Group (a part of British Gas) as an Assistant Brand Manager. Mike successfully defined and articulated the Dyno brand, both internally and externally, through various marketing and PR campaigns.

Earlier in their career, Mike worked as an Assistant Marketing Manager at British Gas, where they significantly increased the company's face-to-face marketing presence and revamped the retail marketing proposition, leading to a significant increase in generated leads. Mike also served as a Marketing Intern at The Skinny and worked as a Football Coach at Scottish Borders Council.

Overall, Mike Paterson has a strong background in marketing and partnerships, with extensive experience in the sports industry.

Mike Paterson obtained a Bachelor's Degree in Marketing from the University of Strathclyde between 2008 and 2012. In 2015 and 2016, they pursued a Professional Diploma in Direct and Digital Marketing at The Institute of Direct and Digital Marketing. Additionally, in 2017, Mike completed a Prince 2 Practitioner course in Project Management.