Sanmitra Deo Iwanski

Sanmitra Deo Iwanski has a diverse work experience spanning various roles and industries. Sanmitra Deo is currently the VP of Marketing at ScreenPoint Medical since starting in January 2023. Prior to that, from November 2018 to January 2023, they served as the CEO of LIDOFY, where they provided data-driven business insights and market analysis to help client businesses innovate and grow in industries such as healthcare, higher education, and community development.

Before their role at LIDOFY, Sanmitra was the Vice President of Marketing at Riverain Technologies from June 2021 to May 2022. Additionally, they worked as a Lecturer at the Milwaukee School of Engineering from November 2018 to June 2021.

Sanmitra also has experience at GE Healthcare and BloodCenter of Wisconsin. At GE Healthcare, they held various positions including Marketing Manager, Director of US Dose Services Marketing, Manager of US Marketing - Mammography, and Marketing Manager of CT Installed Base. Sanmitra Deo played critical roles in market strategy, customer engagement, and sales.

Furthermore, Sanmitra worked at SDI Consulting as a Transformation Agent from April 2018 to November 2018, where they focused on delivering adaptive communication strategies and co-chaired the communications team for a large school referendum in Wisconsin.

Earlier in their career, Sanmitra was an ECLP at GE from June 2003 to June 2005, gaining valuable experience in various functions. Sanmitra Deo also had a summer associate role at ZS Associates in 2002, where they worked on market research and sales force compensation.

Throughout their career, Sanmitra has demonstrated strong leadership skills, data-driven decision-making, and expertise in marketing and strategy.

Sanmitra Deo Iwanski has a strong educational background and has pursued various degrees and certifications. Sanmitra Deo obtained a Bachelor of Science with Honors and Distinction in Chemistry from the University of North Carolina at Chapel Hill between 1992 and 1995. Following this, they pursued a Master of Science degree in Chemistry from the University of Michigan from 1996 to 1998. Continuing their education, Sanmitra enrolled in the University of Virginia Darden School of Business from 2001 to 2003 and successfully completed their MBA with a focus on Marketing/Marketing Management.

In addition to their academic achievements, Sanmitra has obtained several certifications that further enhance their skills and qualifications. Sanmitra Deo obtained a Six Sigma Black Belt certification from GE in June 2005, and in August 2010, they obtained a Master Trainer certification from GE Healthcare. These certifications showcase their expertise and commitment to continuous learning and professional growth.