SCRM - Lidl International Hub
Jörg Arens is an experienced professional in portfolio management, stakeholder engagement, and communications with a strong background in digital marketing and project management. Currently serving as Director and Head of Portfolio, Stakeholder Management & Communications at SCRM - Lidl International Hub since November 2018, Jörg plays a key role on the management board and acts as an Executive Consultant to the CEO, overseeing a portfolio of over 100 product features and managing internal and external communication strategies. Previously, Jörg held positions at Google, where responsibilities included advising on digital marketing solutions for various sectors, and at veeseo GmbH, focusing on sales and marketing of video view technology. Jörg's educational qualifications include an MBA in International Business from IE Business School and multiple degrees in Business Administration and Management from La Salle BCN and Universitat Ramon Llull.
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SCRM - Lidl International Hub
_ SCRM Social Bigdata SCRM was founded in 2015 with a vision that in the firms of the future business and technology would never again be severable and a clear mission to help traditional businesses to evolve and become digitised through customers, data, sales strategy and omnichannel communication. Specialized in digital strategy, automation and real-time offer and content personalization, SCRM's success and speed are based on the use of cloud technology and development of data platforms that enable automated, artificial intelligence-based decision-making in mass consumer and retail markets. _ SCRM - Lidl International Hub Three years after it was founded, LIDL INTERNATIONAL purchased the company to turn it into an international consumer intelligence and Digitisation HUB with more than 400 team members based in Barcelona. Noteworthy among our missions as a Digital Hub of LIDL INTERNATIONAL are: Conceptualization and development of "Lidl Plus”, an international relational programme, and its benefits plan based on discounts, exclusive services, agreements with third-party companies and financial services. Development of the international cloud-based big data platform. Development of the international marketing automation platform. Conceptualization, development and management of the business intelligence (BI) platforms. Development of the omnichannel payment platform. Creation of the advanced analytics and machine learning (AI) platforms for recommendation, forecasting and consumer analytics systems. Creation and implementation of the omnichannel strategy for developing business opportunities among the group's various sales and services platforms.