Peter Nicholls

Peter Nicholls currently serves as the Sales Director at SD-International, a company that designs, markets, and distributes a variety of tyres under proprietary brands with regional offices in multiple countries. Prior to this role, Peter held the position of Head of Sales (Europe) at Grupo Alves Bandeira, where the focus was on the distribution of tires and auto parts. Peter's extensive experience in sales leadership includes roles as Vice President of Sales (Europe) at Omni United, Sales and Marketing Director at SD International, Purchasing Director at Bond International, and European Sales Director at Mindtrac Pte. Peter's education includes attendance at Sherrardswood School from 1976 to 1981.