Elizabeth oversees big-picture operational processes and strategic planning for SD&A’s Performing Arts Division, which encompasses on-site campaigns as well as ATC operations. Prior to stepping into her current position, Elizabeth saw success as SD&A’s director of ATC operations, a role in which she was responsible for analyzing the different operational strengths of the ATC rooms (ATC EAST in Atlanta, ATC WEST in Los Angeles and the new ATC NY in Manhattan) with the goal of sharing knowledge and best practices across all three locations to forge an exponentially better operation overall.
Before that, she spent six years as an SD&A account executive. During this time, she spearheaded and maintained strong, productive relationships with some of the most important clients, including Los Angeles Philharmonic, Walt Disney Concert Hall, Hollywood Bowl, The Kennedy Center, National Symphony Orchestra, and Washington National Opera. She played a major role in the early development and ongoing success of ATC EAST and has also been instrumental in further developing SD&A Higher Ed, the fundraising program for colleges and universities.
Prior to joining SD&A, Elizabeth spent several years as director of campaign operations for Artsmarketing, one of the company’s competitors, where she oversaw campaigns for high-profile clients, including Carnegie Hall, San Francisco Ballet and The Cleveland Orchestra. Elizabeth not only built positive working relationships with client representatives and campaign managers, but she also became highly skilled at strategic campaign planning and data analysis, which helped to make her campaigns more efficient and productive. Elizabeth is intimately familiar with campaign operations from the frontline perspective as well, having worked as an on-site campaign manager for both The Joffrey Ballet and Chicago Symphony Orchestra.
Elizabeth earned an M.B.A., with a focus on finance and analytics, from the Henry W. Bloch School of Management at the University of Missouri, Kansas City. As an undergrad, she earned a bachelor’s degree from the University of Missouri’s Columbia College of Business, where she double-majored in economics and business management.
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