Irene Vivas

Irene Vivas currently serves as Strategy & Data Governance Lead at SDG Group, having joined in September 2023. Previously, Irene held the position of Head of Data & Analytics for Life Sciences at NTT DATA from July 2021 to October 2023, where responsibility included defining and implementing analytical transformation programs across various industries. Prior to NTT DATA, Irene worked at Accenture as Manager Data & Analytics and at emnos as Data & Analytics Manager for Consumer Goods, significantly impacting company sales and supporting major retailers in optimizing marketing strategies through data insights. Early career positions include roles in commercial and marketing management, market research consulting, and senior consultancy. Irene Vivas holds a Law degree from Universidad Autónoma de Madrid, an MBA from Formación Cámara de Comercio de Madrid, a Master's in Commercial and Marketing Management from CESMA Business School, and a Master's degree in Digital Business from ISDI.