Peggy Xu

Peggy Xu serves as the Global Integrated Marketing Lead for Client & Consumer at Seagate Technology, where Peggy drives integrated marketing strategies across multiple product segments and leads a team in agile methodologies to enhance collaboration and market efficiency. Previous roles include key positions at L'Oréal and KOS.com, where Peggy demonstrated expertise in eCommerce and product marketing, achieving substantial revenue growth and innovative campaign results. Additionally, Peggy founded Pegboard Socials, a social media agency focused on storytelling and community engagement, collaborating with notable brands and receiving recognition from prominent media outlets. Peggy holds a Bachelor of Arts in Economics from UC Santa Barbara, complemented by studies in data science and international education.