Natalie Gaskin

Natalie Gaskin has extensive work experience in marketing and strategy roles. Natalie is currently the Director of Strategy at Search + Gather, a position they have held since March 2022. Prior to this, they worked as a Senior Digital Strategist at the same company from June 2021 to March 2022, and as a Digital Strategist from October 2020 to June 2021.

Before joining Search + Gather, Natalie worked at Branded Cities as a Marketing Research Analyst from June 2019 to October 2020. In this role, they leveraged research datasets and tools to create custom personas and promote Out-of-Home advertising sales. Natalie managed various projects, including ad recall studies for clients, and was responsible for nationwide client research proposals and sales materials.

Natalie also has experience at Branded Cities as a Marketing & Communications Specialist from an unspecified date in 2018 to 2019. In this role, they built presentations to support the Canadian sales team and assisted in writing press releases and designing corporate presentation templates. Natalie was also involved in organizing internal and external social events.

Furthermore, Natalie worked as a Creative and Marketing Specialist at Branded Cities as a summer intern. During this time, they assisted in the re-branding process from Clear Channel Canada to Branded Cities and conducted research to improve marketing effectiveness.

In addition to their roles at Branded Cities, Natalie worked as a Front Desk Receptionist at Rocket Cycle from an unspecified date in 2016 to 2018. Natalie managed merchandise sales and provided customer service.

Before that, they worked at Gaskin Travel Inc. as a Social Media and Web Design Assistant from an unspecified date in 2016 to 2018. In this position, they built the company's website, managed social media accounts, and created promotional content.

Natalie also gained experience as a Graphic Design Specialist at Clear Channel Outdoor as a summer intern in 2016. Natalie'sresponsibilities included creating campaign mockups, designing interactive maps, and contributing to the development of social media campaign plans.

Natalie'searliest work experience was as a Marketing Communications Intern at BOOM! Marketing in 2015.

Overall, Natalie Gaskin has a diverse background in marketing, strategy, research, and design, with a focus on digital and Out-of-Home advertising.

Natalie Gaskin completed their education at various institutions and obtained additional certifications. Natalie attended Western University from 2014 to 2019, where they earned a Bachelor of Arts (BA) degree in Media Information Technoculture (MIT). In 2020 and 2021, Natalie pursued a Certificate Program in Integrated Marketing 360 at Cornell University. Prior to their university studies, Natalie attended Branksome Hall from 2002 to 2014, where they received an Ontario Secondary School Diploma and an International Baccalaureate Education. In terms of additional certifications, Natalie completed "The Fundamentals of Digital Marketing" from Google Digital Garage in July 2020, "Google Analytics for Beginners" from Google in March 2018, and "Google Ads Search Certification" from Google Ads in September 2020.