Wayne Griffiths

Wayne Anthony Griffiths is the president of SEAT and CUPRA since October 1st, 2020. He also continues as CEO of the CUPRA brand and for the time being will remain Sales and Marketing executive Vice-president of the company.

Griffiths started working life in the family dealership prior to studying International Management and German in Leeds.

Griffiths’ career has closely been linked to the Volkswagen Group. He began at AUDI AG in Ingolstadt in 1989 and after a stint at SEAT between 1991 and 1993 he returned to Audi, where he held various senior functions in the newly established Marketing and Sales division. Griffiths was subsequently appointed assistant to the Board Member for Marketing and Sales. From 1997 to 1998 he headed the International Retail Marketing department and from 1998 onwards Griffiths occupied a number of executive positions in the AUDI AG sales division. From 2005 to 2013 he was responsible for sales in the European export markets.

Until he was appointed SEAT Vice-President for Sales and Marketing, Griffiths was the Head of sales at AUDI AG in Germany.