Brian Costello is an accomplished digital strategy and innovation expert, currently serving as the Director of Digital Optimization for Portland Timbers & Thorns FC, where responsibilities include enhancing user experience and fan engagement across digital platforms. With a substantial background in digital media, Costello has held pivotal roles, including Director of Digital Innovation & Strategy and Editor-in-Chief, spearheading various marketing campaigns and esports initiatives recognized with awards such as the 2018 MLS Digital Content Experience of the Year. In addition to ongoing contributions to Portland Timbers & Thorns FC, Costello is a member of the Executive Advisory Board for SEAT, focusing on strategic development in sports and entertainment technology. Previous experience encompasses narrative development for major clients like Nike and Starbucks, public relations for the Portland Institute for Contemporary Art, and production roles in both television and film. Costello holds a B.A. in History and Theatre from Lewis & Clark College, complemented by a minor in East Asian Studies.
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