Giovanni Nocentino Castro

Giovanni Nocentino Castro has extensive experience in trade marketing and e-commerce. Giovanni worked as the Head of E-Commerce & Trade Marketing at Groupe SEB, where they were responsible for the development, control, and planning of the E-Commerce and Trade Marketing area. Prior to this role, they were the Trade Marketing Manager at the same company, where they focused on the development, control, planning, and strategy of the Trade Marketing area on a national level.

Before joining Groupe SEB, Castro worked at Telefónica as the Head of Trade Marketing Area. In this role, they were responsible for the development, supervision, planning, and management of the Trade Marketing area and various sales channels. Giovanni also oversaw the timing of implementations, POP materials, activations, and communication in the points of sale.

Castro has also held roles at adidas Group, where they served as the Visual Merchandising Manager, overseeing the Visual Merchandising area for various brands. Additionally, they worked at Electrolux as the Chief of Trade Marketing in the Floor Care & Small Appliances area, where they supported the implementation of national trade strategies and actively participated in campaign creation, development, implementation, and activations.

Earlier in their career, Castro worked as a Director of Art at Bronco Publicidad and Sinergika Limitada, where they were responsible for developing POP material and Trade Marketing strategies for notable brands. Giovanni also worked as a Graphic Designer at Punto Clave.

Overall, Giovanni Nocentino Castro has demonstrated expertise in trade marketing, e-commerce, visual merchandising, and graphic design across multiple industries and companies.

Giovanni Nocentino Castro earned a Diploma in Digital Marketing from Pontificia Universidad Católica de Chile in 2018-2019. Prior to that, they also obtained a Diploma in Marketing from the same university in 2007. In 1999-2003, they studied Graphic Design with a focus on Marketing at Duoc UC. In 2020, they received a certification in EF Level 9 Intermediate CEFR Level B1 from EF Education First.