Maria Fernanda Almendrales

Maria Fernanda Almendrales serves as the Retail Media Manager at Groupe SEB since July 2022, focusing on the planning, execution, and optimization of performance marketing across omni-channel customer groups with an emphasis on the SDA market. Prior to this, Maria held positions at Starcom as a Retail Media Specialist and Media Account Manager, where digital media strategy and full funnel campaign management were key responsibilities. Experience includes roles in product management, online marketing, and corporate marketing at various organizations, showcasing a strong background in digital marketing, competitor analysis, and customer service. Maria is currently pursuing a Master's degree in Digital Management at Hochschule Fresenius, building upon a Bachelor's degree in Advertising and Market Communication from Stuttgart Media University.