Groupe SEB
Tatiana Barinova is a seasoned professional with extensive experience in category management and shopper activation across various industries. Currently serving as the Shopper Activation and LP Manager at Groupe SEB since December 2021, Tatiana leads loyalty programs and promotions for major retail chains in Russia. Previously, Tatiana held the position of E-com Category Manager for Furniture and Lighting at AliExpress Россия, and served as a Category Manager for Shell, overseeing multiple non-food categories. Starting her career at Graham & Brown and OBI Group Holding, Tatiana has developed a strong foundation in marketing, sales, and financial management. Tatiana holds a Master's degree in Finance and Credit from the Institute of International Law and Economics, along with professional retraining as a Web-designer from Bauman Moscow State Technical University and additional training from Skillbox.
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Groupe SEB
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SEB SA is a France-based manufacturer of household equipment. The Company is present in three complementary sectors: Cookware, Kitchen Electrics and Home and Personal Care. The Cookware sector includes frying pans, oven dishes, pressure cookers, kitchen utensils, among others. The Kitchen Electrics is divided into two smaller groups: Electric cooking, which includes deep fryers, table-top ovens, rice cookers, induction hobs, barbecues, informal meal appliances and Preparation, which consists of food processors, beaters, mixers, blenders, juicers, coffee makers. The Home and Personal Care is divided into Linen care (including steam irons and steam generators), Home care (fans, portable heaters and air-conditioners appliances, among others) and Personal care (hair care appliances, depilators, bathroom scales). SEB SA has six multi-regional brands: All-Clad, Rowenta, Moulinex, Tefal, Lagostina and Krups. It operates through SWIZZZ PROZZZ.