Andrea joined the Board as Chief Innovation Officer in December 2019. His experience spans communications technology systems, design information, PR and strategic advice.
Throughout his career, Andrea has led some of Italy’s leading firms at the forefront of digital marketing and transformation. In 1981, Andrea founded C&T, one of the first Italian companies dedicated to design information and communication technology systems. He has collaborated with leading PR firm, Ketchum Italy (formerly RP Partners), since 1986, eventually becoming CEO. He was appointed CEO of Digital Market Strategy business, Telemacus, in 1995, and appointed Vice President in 1999. In 2013 he was appointed Global Partner of the Ketchum international network. After the merger between Ketchum, Fleishmann Hillard and Porter Novelli, in June 2017, he became Executive President of the new entity, Omnicom Public Relation Group (OPRG). From 2014 to 2015 he was President of Assorel. From 2019 he has been Vice President of UNA - Aziende della Comunicazione Unite.
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