Andy Garcia

Andy Garcia is an accomplished Creative Director and marketing professional with extensive experience in immersive experiences, brand strategy, and marketing. Currently serving as the Creative Director at Secret Location and the Director of Marketing, Strategy, and Brand Partnerships at Illuminarium Experiences, Andy has a proven track record in overseeing marketing initiatives, collaborating across multidisciplinary teams, and enhancing brand presence. Previous roles include Creative Director and Associate Creative Director at Thinkingbox, where award-winning advertising campaigns and digital experiences were developed. As the co-founder of Safaroma, Andy led efforts in sustainable tea and saffron production while promoting women-led initiatives. Additionally, leadership roles at Atom Design Collective and Cheil Worldwide Inc. emphasize expertise in art direction, design, and creative collaboration across various sectors. Andy holds a degree in Graphic Design from OCAD University and has pursued further education at Seneca Polytechnic.