Andrea Grimandi

Vice President Food Packaging at Seda International Packaging Group S.p.A

Andrea Grimandi has a diverse work experience spanning over two decades. Andrea currently holds the position of Vice President Food Packaging at Seda International Packaging Group since 2023.

Prior to this, Andrea worked at Unilever in various leadership roles. Andrea served as the General Manager of Icecream Canada from June 2020 to September 2023, overseeing the profitability and sustainability of the ice cream business. In their role as the Out-Of-Home Commercial Director for Algida, Grom, and Food Service Business, they led a structural turnaround of the route-to-market and managed a team of 90 people. Andrea also held the position of Senior Marketing Director for Food UK&Ireland, where they relaunched the Pot Noodle brand and launched the first E-commerce DTC pilot on Marmite personalization program. Andrea also contributed to the growth and development of the Food Business Unit in Italy as the Food Marketing Director.

Prior to their time at Unilever, Andrea worked at Coca-Cola Hellenic Bottling Company as the Customer Director for the OOH - HORECA Channel and as a Trade Marketing Leader for the Water Business Unit.

Andrea's career started at Procter & Gamble, where they held various roles including Trade Marketing Coordinator, National Account Manager, and Key Account Manager.

Overall, Andrea Grimandi has extensive experience in the food and beverage industry, specifically in marketing, trade marketing, and general management roles.

Andrea Grimandi received a Bachelor's degree in International relations and politics from Sapienza Università di Roma in 1999, graduating magna cum laude. In 2001, they completed an MBA in MBA - Master di Sviluppo Economico del Terziario Avanzato from MBA Istituto Guglielmo Tagliacarne - Rome. In 2017, Andrea attended INSEAD for Executive Training in Business Administration and Management, General. Andrea then pursued Executive training in Business & Digital Transformation at IMD from 2018 to 2019. In 2021, they enrolled in Ecommerce Acceleration Hub, Level 3: ELITE program at Econsultancy for E-Commerce/Electronic Commerce education.

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