Malcolm Lin

Malcolm L. is a skilled professional in brand strategy and copywriting, currently serving as a Senior Brand Strategist at Sedgwick Richardson since April 2022. As a founding member and Chief Copywriter for U.Sage, a Chinese apparel brand, Malcolm L. specializes in creating practical and stylish designs that embody American Casual aesthetics. Previous experience includes roles such as Assistant Manager in Brand Management at Bank of Communications and Project Executive at Superunion, where collaboration with notable clients like Hang Seng Bank and Deloitte was prominent. Malcolm L. also gained media planning experience as a Strategic Planner at MediaCom for Wrigley's Doublemint in Southern China. Educational qualifications include a Master of Science in Engineering Business Management from both the University of Warwick and The Hong Kong Polytechnic University, alongside a Bachelor of Science in Statistics from Shanghai Normal University.