Melanie Roche

Melanie Roche possesses extensive experience in communication and marketing across multiple industries. Since July 2019, Melanie has led communication and marketing efforts at See-Spital, focusing on internal and external communications, audience engagement, and digital strategy implementation. Prior to this role, Melanie spent over seven years in various leadership positions in marketing communication, including at Zahnärztekasse AG and AirPlus International, where responsibilities encompassed event management, CRM systems, and social media strategies. Melanie's educational background includes an Executive MBA in Marketing and a CAS in Risk and Crisis Communication, complemented by certifications in coaching and tourism management.