Carlos Toribio Serrano

Carlos Toribio Serrano is a Senior Account & Ad Operations Manager at Seedtag since May 2023, focusing on contextual and programmatic campaign management along with KPI achievement and reporting. Previously, Carlos worked as a Junior Account & Ad Operations Manager at HMG, where responsibilities included campaign measurement and experience with ad servers like Campaign Manager 360 and Adform. At GroupM Spain, Carlos served as a Programmatic Trainee, managing campaign setup, optimization, reporting, and billing for Bayer within programmatic advertising. Prior experience includes working as an auxiliary service provider for Prosegur at sporting events, specifically with Real Madrid C. F. Carlos holds a Double Degree in Advertising and Public Relations, and Business Administration from Universidad Rey Juan Carlos, completed in 2022.